Sometimes executives in companies do stupid crap because they don't ever talk to anyone but their peers. Example. I worked for Panera Bread for a long time. One time (I think 2014) we were having our quarterly meeting in the store when it was announced that Panera was going to get rid of baguettes and switch to rolls. Every single person in the room, from the managers to the high school kids just groaned and the general consensus was that it was a TERRIBLE idea. We spent 3 months getting complaint after complaint about getting rid of baguettes.
I guarantee you that some executive that had never spent more than 5 minutes in a store and probably never spoke to a customer decided it would be cheaper to do the rolls and no one would miss the baguettes. I'm sure he even had a fancy spreadsheet and power point presentation explaining it. Had he spent 5 minutes talking to employees in the stores he'd have known what a stupid idea that was.
