Companies don't give a shit about common stock holders anymore. The real money is now in ESG score since that is what drives the big money investors to invest in a company.
Disney has an ESG of around 14.8 which is not bad, but is far from the best, so they are trying to get that up to get that sweet money. They were also downgraded just before their latest trans push started.
People need to get their head around the fact that the Environmental, Social, Governance score is what is driving this woke bullshit that is plaguing this country right now. Companies play the game or they get no money. Kill ESG, fix this problem.
This was what got them downgraded. As you can see they are trying hard to remedy that.