No, I don't like the word "racism" because it's overused and watered down. Perhaps not the best choice of word in this case; however, I just can't understand why anyone would object to interracial heterosexual couples being portrayed in commercials, even if it is much more common than it used to be. I agree about companies having woke agendas, and it irritates the hell out of me. Virtue-signaling is everywhere in media, and I believe it's a valid concern. Having said that, I wouldn't put interracial marriage under that umbrella because I don't see how it's a threat to society. I try to follow the Bible as much as I can, and there's nothing in there condemning interracial marriage. Marriage is defined as a bond between a man and a woman. Period. That's the standard I hold. So if I see a commercial with a black man and a white woman as a married couple, I breathe a sigh of relief that it's not two black men, or two white women, or three transgenders, or whatever other combos are out there. I believe those send a destructive message and are a more existential threat to society.
We as conservatives need to be intentional about avoiding blanket condemnations that weaken our positions. Objecting to interracial couples on commercials is an easily assailable position because it undermines the stated belief in traditional marriage between a man and a woman. If there is a white heterosexual couple and an interracial heterosexual couple in a commercial, objecting to one over the other is based on one thing: skin color. Pretty easy to call that racism, in spite of any statistical inconsistencies. Choose your battles.