I see it as a start. It's clear from Dyke's last line, that his intention (or his employers intention) is to prop up the women's game as best he can. So it will start with alternating days in march madness. Until they realize that the Mens days get watched, and the women's days get skipped. After that, they will just mix in the games each day. Instead of 16 mens games on Thursday, it will be 8 mens and 8 womens. And it will be staggered, so it even further forces you to watch. Instead of 4 games on at once at the bars, it will be 2 mens and 2 womens. It will help skew viwership.
Sounds conspiracy theory.. but here we are, continually trying to make the women's game a thing.