I've made a decision to not talk stocks with you, but since this is more about tech/business, I'll engage. Apple tried to get into Maps - a Google side project - and failed MISERABLY. Like, anyone who uses apple maps is an idiot miserably.
They also bought a mobile ad company - failed pretty miserably there as well.
So they are going to get into Search and take on the behemoth in that arena? At something Google actually focuses on? Search is hard. So, good luck. MSFT already tried that with Bing - and has lost billions and billions and billions, and not dented Google's share at all. Apple is great at getting people to buy its products, but they suck at getting people to use their free services iTunes Radio, Maps, etc. shit, people lost their mind when Apple tried to give them a free U2 album. Google excels there.
This is not to slight Apple either, it would just be a dumb move considering they already have an extremely valuable product, and they make a fortune off of it. Apple makes what $600-700+ every 2-3 years in revenue on their iphone customers? Google makes about $30-40 per year for every user. And both companies have about the same margins. I'd take the $700 every two years, personally.
Instead what Apple has done, is essentially charge Google a toll. Google (and Bing) pay Apple some sort of Rev share for every search done on an iPhone from the safari browser bar. No fee if you go to google.com or use a Chrome browser (which everyone should be using anyway since Safari sucks). I think google will pay apple close to $3B this year in search fees. That's 100% margin Rev for Apple. Way better than losing $15B over the next 5 years trying to unseat Google's search monopoly.