Look basketball is not where the money is hate to break it to people. Every school wants to really be successful in football, and being an SEC school we're reaping the benefits. I know us common folk think live and die by the basketball program, but Football is what brings in most of the money, and college basketball has been declining in popularity since the mid 2000's, the one and done culture and transfer portal I think will make it even worse, and honestly when it comes to revenue football is king.
Only one basketball program cracked the top 50 in revenue in 2022, and that was Duke at #48. Football is probably more important to the University and Athletic department at UK, Barnhart has to be feeling the pressure.