Did Jaguar (and its idiotic Marketing Dept) not learn ANYTHING from Bud Light, Target, et al? What sort of target audience are they attempting to reach? When you don't even put a car in a car ad, what exactly are you advertising? I don't have a Marketing degree (surely one of the most worthless degrees one can receive) but what will the average person seeing this ad think - 'Wow, I really want to go out and cross dress with a bunch of weirdos' or 'Man, Jaguars are the bomb and I can't wait to buy one!'? When your ad has run and the audience still doesn't know what you're promoting, you've done a piss poor job.