Cramer and many “gurus” never or rarely mention debt or gross margin, yet both items (albeit GM doesn’t apply to all companies) are critical. I understand interest rates are low, but mountains of debt are a hurdle regardless.Revenue and earnings growth are big no matter what business it is. In these times, I want to own few of the companies in massive debt without much growth so the ratio of debt/equity is something I look at. In addition, I look at how their peers are doing. I can stomach an expensive P/E ratio if a company is best of breed in their sector because these type businesses always get a higher valuation.