Well, it does in some ways. If UK loses it's another game the cheaters get on us. It would reinforce the belief that Kansas....and not UK, is THE team on the rise.
UK needs to win this game.
No they don't since the roster has a big hole in it. UK will need to win in March with this roster. But some enjoy whining just as much as winning, so the result of this game is a win/win for them.