No. One, we beat Mississippi State, Candy, South Carolina, and Missouri in average football viewers. And we hold our own. Kentucky vs Georgia, Florida, and Tennessee were all in Top 30 most watched regular season games.
Second, football is most important, but it's not all important. Kentucky basketball fills in the SEC TV slots for December through March. We contribute more than our fair share to why that TV contact is as high as it is. We might have 500,000 less on an average football game compared to Arkansas or Auburn. But bet we have maybe a million more viewers in basketball.
If you think North Carolina is desired for basketball and 800,000 football viewers. Imagine what we are with 1.3 million football watchers and our basketball team with SEC opponents dragging us down.