Not following KYSportsRadio is immoral, unethical, even.
Matt Jones is the living embodiment of a cultural shift that happened in the last 2 decades, he is a symbol of the possibilities the internet and the culture surrounding it brought to our society, someone who rose to the top on their own, without the intervention of big corporations, without the intervention of the mainstream media.
Whether or not you like his poltical stance doesn’t really matter, what matters is that you understand what his existence represents. Matt as a star and a personality was created by the internet, for the internet. Forged by an enviroment where all kinds of culture can flourish with little to no direct influence from the mainstream media and companies. A place where all interactions are raw, unadulterated human nature, where trends, communities and the culture they partake in are all created by the love, the hatred, the passion, opinions and tastes of the people who coexist in this enviroment. A free place, a place where society can thrive without the manipulations of the bureaucratic world above.
But this slowly changed, as the internet grew in size and more people integrated it in their daily lives, it was a matter of time before it was infected with the plague that roamed the world outside. And infected it was.
It didn’t take long before corporations tried to sneak their way into this new culture, in this new untouched land of potential money and influence.
With television slowly losing its relevance as a form of entertainment to most younger demographics and newspapers becoming as obsolete as it gets, the media jumped on the bandwagon and slowly tried to regain its influence over society through the internet.
It took some time for the transition to happen, but it still happened. All platforms who were once places for this new culture to develop suddenly started to change, slowly but surely, the antithesis of the mainstream media became what it once sought to avoid, replace, or even destroy.
With all that said, let’s go back to Matt Vs Catsillustrated.
The 1st most followed Kentucky sports covered on the internet is catsillustrated, backed by a a multi-millionaire company that built an empire of their own by making content on multiple spheres of entertainment at the same time, producing astronomically high amounts of high-budget industrialized content.
Matt Jones, on the other hand, is a single man who gathered a state-wide fanbase with his charisma and everchanging content. A man who survived the storm and still stands as an icon of the internet’s power, how a culture of passion and expression, fueled by the very presence of those who enjoy and take part in it, can make a man known across the whole state simply for being eccentric and expressing passion towards the Kentucky sports we all learned to love.
Matt, love him or hate him, is the avatar of our culture, a culture that is being slowly torn apart and consumed by the greed of those in power.
Don’t let our culture of passion be erased and replaced by a culture of greed.
Do the right thing
Spread the word
*Support Matt Jones.*