Lulz I thought someone just did a weak photoshop but Lavarr is really selling these.
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That lettering looks like what they used back in the 1970s, as iron-on letters on "custom-made" shirts / jerseys at The Locker Room, Allied Sporting Goods, etc., as it was likely the only "font" that existed at the time.
Primitive, in other word. Typical cheap, Low-Rent Lavar.