At this point, I am literally scratching my head trying to figure out what the real value of professional golf is. How can it possibly be worth $2.3B to SSG, plus god knows how many hundreds of millions PIF has flushed down the toilet?
I believe I read that based on TV ratings and ticket sales, professional golfers were already the most overpaid athletes in the world. And that was before LIV decided to give guys like Tyrell Hatton $60M. Hatton is a fine player to be sure, but also has never won a major and has won ONE PGA tour event in his 10 plus years as a pro, and that was four years ago. So $60M for his resume?? In what world does that make any sense?
Another question that has already been raised by the SSG deal is that the PGA players are now "equity owners" of PGA Enterprises, only it has not been explained how that equity works, can it be sold, will there be dividends, what happens when you retire or lose your tour card? None of this makes a lot of sense to me.