So you are saying they get the entire payout for the bowl and teams in the conference that don’t make a bowl get just a piece of the aggregate ? Explain the two shares, you talking the gate and concessions plus the TV revenue ?
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Bowl revenue in the SEC has typically been divided into 16 “shares.”
“Gate and concessions and TV” has nothing (directly) to do with it: there were empty bowls during Covid, but the payouts to participants remained essentially the same.
Each bowl is a corporate entity, who receives the money from gate, concessions and TV, and from
corporate sponsors. Irrespective of “gate,” the Bowl entity guarantees Bowl participants a fixed “payout.” This guaranteed payout can be researched on each bowls’ website months prior to the game. It is a fixed contractual amount. The bowl corporate entity bears the risk of paying out in excess of revenue it receives from “gate,” and TV revenue and from their corporate sponsors, etc.
To make the math easier, just assume Bowl X pays out 16.25 million dollars to each bowl participant. The participating school gets its travel expenses off the top, just say 250,000.00 for players, band, cheerleaders, etc.
The remaining 16 million paid to an SEC school is divided into 16 equal shares, or 1 million apiece. The participating school gets
two shares, and the conference and each of the remaining 13 conference schools get
one share, apiece, or
one million dollars.
This has been the method I have read about for at least 15 years in the SEC.
The math suggested by rqarnold’s post is even a tad more profitable for direct participants, but I’m not sure if the standard SEC means of division trumps the math suggested by his article.
Either way, rest assured, direct Bowl participants such as Bama, Georgia and LSU, appearing in the high dollar playoff bowls, share the proceeds, but not truly equally.