its reaping what you sow
Cal has taught these kids money above all else - loyalty, skill development, branding
He's created a program that sold them on the idea of getting paid as fast and as much as you can
and now its killing UK because the cash is no longer deferred by one year and by another entity ( the NBA)
Now UK has to pay these kids the kind of money Cal sold everyone on, and the payment is immediate
What makes college basketball so exciting is the idea that a college with limited funds can field a competitive basketball team. The David versus Goliath. It was that way before the NIL and it will be that way now. But we'll still see 12 of the 16 final teams in the tournament come from the same group of relatively small schools each year.
It will still be the schools that pump money into their program. The cost of that has now gone up significantly.
It stands to reason that schools are going to have a shadow slush fund to guarantee NIL money, and they'll just launder it thru a tight lipped alum with a multi million dollar business. Just look for schools with the same 2 or 3 business owners that throw crazy NIL money at players year over year.
The days of the hundred dollar handshake are gone. We're living in the age of the million dollar miracle signing.
This is the Brian Bowen era of college basketball