He's referring to the people that get mad, no matter what he says, both pro and con. "Maayyutt, why did you say we was gonna be gewd this year, we suck. Got my hopes up." "Mayuutt, why are you so negative," when we won 9 games one season.
Some people aren't going to like anything you do or say no matter what, and I think Matt's eastern ky voice is in reference to those. I don’t agree with Matt on a lot of stuff, especially politics, but I can also put that aside and see when people are just being ridiculous towards him. Kinda like the people that never listen to the show, but still love to get on here and tell us why they don't like the show anymore, paraphrasing 3rd and 4th hand regurgitated false info that they read on here as for their reasons why.