I have seen more than one poster say that. The name/image/likeness rule does not authorize schools to pay players. Players may sign endorsement deals with businesses so that a business can pay them for use of their name, image, or likeness. In fact, this is being done at UK.
Schools still cannot pay players for their commitments or to keep them. A booster can offer an endorsement deal to a player if the booster owns a legitimate business and the player's endorsement is also legitimate. I am not suggesting a team of NCAA investigators is closely investigating and verifying each and every endorsement. Eventually, though, they will have to, or else the whole thing will melt down into a failed system in which most schools will be on the outside looking in, and boosters and bookies will run the successful athletic departments. Only a matter of time.