Agents and handlers are 100% creating a lot of what we’re seeing. Anyone behind the scenes and coaches know it and programs like UK are navigating it. Where do you think Norlander got his info? From contacts that are dealing with it.
Some of the Arkansas stuff is pure PR. They’re trying to make a splash early because they just got Calipari and want to look like a major player. Kentucky doesn’t have to do any of that because we have real NIL power and the brand Arkansas wants to be.
It’s early in the process and you’ve got a lot of BS going around. Kentucky has a new coach and Calipari is one of the best recruiters of all time. If we miss some during season 1 that’s why. Kentucky’s NIL won’t be outbid IF they don’t want it to be. But a program like UK will not be fleeced. The brand of UK is a selling point right along with NIL. It’s both that recruits are getting and if they don’t get that, head to obscure university for a little extra cash. Programs like Kentucky do not and should not pay as much as a program like Arkansas has to.
