This multi-million dollar NIL BS will crash and burn with in the next few years unless the funding model is changed! The top 2-3 donors each major program has will cut funding when this becomes a “rinse and repeat” cycle! These ultra rich donors are ultra rich because they don’t waste millions per year on a unproven (at the college level) commodity that yields them ZERO return on investment.
There isn't any ROI for fans and never has been. It's mindless entertainment and an obsessive hobby. Nothing more.
Even if your team wins the title the net impact to your life is minimal and fleeting, if any.