OSU and UK are not comparable.
"Oklahoma State claims one national championship in 1945 (awarded by the AFCA) in addition to eleven conference championships, and the team has also appeared in 34 bowl games, amassing a 22-12 bowl game record, which include 5 victories in New Year's Six bowl games."
UK has won 10 games 3 times total. No conference titles. One claimed title not given by anyone in the media that I know of...
Oklahoma is a football state surrounded by football states. They have history and tradition in football. They have Heisman trophy winners.
"The Cowboys have produced 66 All-Americans with 50 being first-team (20 consensus, 8 unanimous) selections. Running back Barry Sanders won the Heisman Trophy in 1988, and the school has had 8 former players and coaches inducted into the College Football Hall of Fame."