MB is the chief fundraiser for the Athletic Dept.The movers and shakers might need to pony up. The average fan has been priced out of attending games, much less kicking in payday for players. Get real. I've got bills to pay.
He has to make it a priority but is unwilling to do so as he wants all donor money to go to Athletic Fund so he can direct where the money goes and for which projects.
Probably not enough money to go around and I imagine donors are tapped out on sports donations also.
Not sure the whole NIL system is sustainable except for a handful of schools.