Coach Rupp is often quoted about winning something to the effect of “that’s why they keep score “.
They also have record books. A lot of UK fans are proud of where UK stands in those books. The number of games won, winning percentage and the hardware picked up along the way means a lot to BBN.
They fill large arenas and travel a lot of miles and spend a good deal of money to support THEIR wildcats.
Considering the $9,000,000 compensation, I don’t think it’s asking too much from our coach to make every effort to win every game, OOC, conference, tournament. If we play it, we want to win it.