I had two "about faces" with Magic Hat, actually. When I was in college, craft beer was just getting popular, but being broke and lack of palate meant piss beer like Natty Light.
Dirty hippies back home used to drink Magic Hat in the summer.. But more so cause they were hipster-ish and no one else drank it. They stuck their nose up at the light beer and I remember saying "F Magic Hat and F hippies.. "
Then after I graduated and spent more time skiing in vermont I learned to love it. It was really the first non-college beer I drank. Number 9, HIPA, etc.. At the time, such a new take in what beer should taste like.
Since, they really haven't done much for me. A lot of their new offerings were terrible, like some cucumber beer. Even their mainstays stsrted to pale in comparison to other offerings. I feel like they've just gotten complacent.