its a value proposition
the product on the floor isn't worth the cost associated with it.
But....
if we were playing North Carolina at Rupp, it would be a sell out with every seat filled.
I get that we can't schedule highly ranked teams to play at Rupp for every game.
But there is no reason why we can't schedule games of interest to fans.
This is just an example of teams that I associate with being strong basketball programs but not powerhouses , I'm sure there are others -give me a schedule where we see Murray St, Indiana, Notre Dame, Creighton and St. Johns. Every team I just mentioned, a good UK team should beat, yet fans would be excited to see (and yea, I'm sure someone will say I don't give a you know what about seeing them play whoever I listed) but you don't have to schedule powerhouses, just teams that people can identify with. Certainly you can schedule a handful of Mt. Saint Mary types in the mix.
UK fans aren't proud of the idea their team has to schedule no name programs in order to rack up wins and learn to play ball. That isn't what UK basketball is about and if that is all you're getting, its a recipe for fan disinterest.