He's talking about roughly 1000 more empty seats than 2 years ago. Having to wear a mask in Rupp might be one issue. Covid concerns could easily scare off that many. Given that we're talking about mostly season ticket holders, it may be the level of competition. I don't think it has anything to do with Cal or the coaching staff. It seems Story here is thinking the weak competition is the main issue. It could be, but just try to go to UK Athletics and find a ticket for any upcoming game. There are a few tickets left here and there, but try to find 5 tickets together or 10 tickets together (which is what I would need), good luck. Like I said above, if people are paying for the tickets and then just not showing up, UK isn't getting that message. If they REALLY want to send a message, get rid of your season tickets, don't buy any tickets. Losing $$ is the only thing UK is going to hear.