Looking at past financial reports,
Entire UK Football Recruiting Budget < Midnight Madness Budget
That's a problem...especially in the SEC. A BIG Problem. Not baiting, just offering an opinion. As an alum of UK grad school, I think I have a right to one.
When Louisville scored the touchdown that tied it at 24 in the 3rd quarter, several fans got up and left. Left the stadium. I saw it first hand. Tie game, 4th quarter hasn't even begun, and they leave. Gave up. That's a problem, too. I sat in seat surrounded by UK fans, and I honestly felt like they all thought the game was over at that point. Most of them shared their feelings with us.
Must find a way to make that commitment to win, otherwise everyone around the program is just waiting for another way to lose another game. Good luck in the off season. I really do wish we could have this game annually between two winning programs and grow the rivalry, because it would only help football in this state.