Re: UK specifically and colleges around the county generally--I like FB with all other sports a distant, distant, distant, second. This is probably a result of me living in 11 different states, most of which had football-first teams nearby. I currently am stationed in Columbus, OH (home of TOSU), and at times I've lived in close proximity to UF/FSU, Clemson/USC Jr, Va Tech/UVA/MD, Penn St/Pitt, UT Vols, USC/UCLA, UGA/GT, and Hawaii (Go 'Bows!). As such...I am a CFB first fan.
-CBB UK: I used to like UK BB more than I do now, but I tire of (1) having to learn a new roster every year and (2) having to suffer through 3 months of the new roster shaking off the AAU all star team look to actually start playing good team ball, defense, some complexities in O, etc. Absent a Dec game with UNC, Duke, or UL....I don't pay attention to UK BB until late Feb.
-Rest of CBB: I don't watch ANY non-UK CBB teams before conference tourney time--none. If UK is out of the NCAA's....for me the season is over and I stop watching the NCAA tourney. I have no interest in watching 'Nova Vs UNC or UVA vs Clapsaddle Tech in the elite 8 if UK is finished.
-CFB UK: Everything about FB is better--the regular season matters, there is a do or die situation every week, bowl season is fantastic, tailgating, atmosphere, fire pits, bands, crowds--everything. UK is not world class, but they were more-than-competitive last year, and it was thrilling to get 10 wins and a new years eve bowl victory over Penn St.
-Rest of CFB: I watch 3-4 games every Saturday. I certainly watch the "games of the week" such as UGA/Notre Dame...Texas/LSU, but I can watch nearly any two CFB D-I teams play and enjoy the game (ex ASU vs Cal was a great game last week, compelling story, Cal's first defeat, Herm Edwards as Cal alum and AZ st coach, etc). I watch a majority of the bowl games during bowl season in Dec and Jan. I think the New Years 6 bowl games and the CFB 4-team playoff are faaaaaaarrrrrr superior to March Madness, EE, FF, etc, and I try to watch all of the games from 1 JAN through the NC game.
Bottom line: For me, FB is just a much more compelling product at every level and during every week of the season. CBB really doesn't matter until late Feb--if then.
GBB!