ADMB has caught heck since I have been posting here and I never understood why.
You were not here for his first 5-10 years.
He was willing to piss off the Old Guard to fully monetize priority.
A personal example: my old girlfriend’s Mom lived next to a Lady who graduated with a woman who ran the ticket office.
My GF grew up in Florida, moved to Central Kentucky in the 90’s, did not attend UK, but suddenly had front row, upper deck tickets.
And paid a modest amount to the Blue Fund to keep them.
A few years ago, Mitch told everyone in the front row, that they had priority, but had to pony-up a pretty good Chunk of Change, or get moved back a couple of rows so that those willing to pay the $$ could have the front row.
She refused the offer, got bumped 3 rows back, still on the aisle, but only attended one game after being moved, sitting with her arms crossed, starring at the back of the folks three rows in front of us, saying “they are in my seats.”
He really monetized Rupp premium seating, raising millions off the front 5 rows that are “in front of the strap,” a security strap that an employee has to open to allow the wealthy to proceed.
I have a very wealthy friend who does 5 season tickets in the eighth row at Rupp, three rows behind the strap.
She invited me and a cynical married couple from Minnesota to see Kentucky throttle Arkansas a few years ago. The Yankee couple actually started bitching that Kentucky was beating the Hogs too badly.
I whispered to my friend, “how much are each of these tickets worth,” and she whispered back, “about $750.00.” I discretely let the near-Canadians know they were sitting on $1,500.00 worth of Kentucky real estate, and that was for one game.
They STFU!!
But as you might imagine, there were hundreds of folk at Rupp and maybe a couple thousand at Kroger who had some premium tickets from chance contacts, political influence, inheritance, and the good old boy network that had ruled Kentucky Sports for decades.
When they were priced out of their premium seats (even being given the chance to pony-up) Mitch earned several thousand haters who have never gotten over being tossed by sheer economic pricing.
And many of these folks have long memories, and posting privileges.