In terms of recruiting, UK and GA football are in fundamentally different positions. GA has a large number of SEC caliber instate football prospects and hs competition inside your state is high level. In addition to that, the state of GA is adjacent to FL and AL, both of which also have lots of high level Power 5 prospects. Kirby will go outside that immediate area to sign players, which he can easily do because GA is a national champ. But when he does it, he is cherry picking because that's all he needs to do.
OTOH, UK cannot be competitive by recruiting instate. Besides OH, no state located immediately adjacent to KY has enough Power 5 prospects to be helpful enough for everything Stoops needs. So UK has to pull players out of OH and cherry pick FL, GA, AL, TN, and the Carolinas. By coming to UK, players from GA and FL must be willing to move north. But when UK signs a player from OH, MI, PA, or NJ, the player moves south and enters the country's best football conference. That's a better recruiting pitch. Time after time, we hear our OH and MI signees say they want to play SEC football. So UK stays competitive by taking high caliber football players from B10 country. Current NFL and former UK players Mike Edwards, Benny Snell, Lynn Bowden, Josh Paschal, Luke Fortner, Lonnie Johnson, Darian Kinnard, and Marquan McCall are from B10 states.