I actually think the complete opposite. I think if you take away the last name you take away the initial recruiting interest for the kid from the Rivals, 247, sites and he stays a little under the radar from the recruiting sites....take away his last name and you take away the UK interest. 0.000% chance UK offers this kid if his name is Reed Goble. If UK doesn't offer this kid - no way he gets on the McDonalds's All American game. Without that this kid probably ends up ranked somewhere between 50-100 and ends up at Virginia or Clemson or Va Tech or somewhere similar.
This isn't to say he won't be a fine player but I think its crazy to think his last name is "hurting" him. For the record, I don't trust Cal to get this kid on the court for one second. Reed will be recruited over, he will be played over and he will be a kid that UK fans yell about to Cal and ask why he isn't playing more.