See, this is where I think the Shaedon Sharp fiasco hurt us. Now, I'm no expert on how NIL works, but SS got a big payday from that Porsche dealer out in Louisville. The kid never played, what return did the dealer get on their investment?
Combine that with the terrible results the basketball program has turned out the last 3 years and you might be getting some local businesses that are turning their noses up at dealing with UK bb players.
I mean if I was a potential NIL donor, there's no way in hell I would entertain a UK basketball player right now, especially one that could potentially sit.
Heck, look what Wheeler did. He wasn't hurt, he pouted. I would be pissed if I was giving him money for NIL and he pulled that crap.
The program is a shitshow right now.
Again though, I may be way off on this, but something is up when everyone else is offering up big NIL deals and Cal tells these players he can’t offer them anything and won't even give them any leads.