Basketball is a whole different animal, shoe companies and AAU coaches determine where kids can and cannot go to school. Let's not pretend Cal is some kind of saint who has never crossed a rule.
Yet NIL collectives are buying kid's services at every major school in the country, including UK. Where is the NCAA? They are after Harbaugh for buying a kid lunch, a coach at FSU for giving a kid a ride to see a booster, not trying to get him NIL. NCAA is a dead organization, they are done with major investigations and penalties. Any penalty from a power school will bring a suit and NCAA will lose again. A new organization isn't too far away, probably with some kind of payment plan because it can't go on like it is now.