What a disaster New Coke was. If you was ever there, or have heard of it, Coke had a pre-introduction at the Capital City Club in downtown Atlanta a few days before they introduced it in NYC. I used to go there some after work or for dinner and we walked in and all the top execs of Coke were there, and they were giving it to the members of the club.
Can't remember his name now, but the CEO of Coke (born in Cuba I think) was there talking to everybody about how great it was. Don't think it was a planned event. No press. Just for club members.
Didn't last long. Few years maybe?