“You’re going to have to show how your program can provide opportunities for players in that realm, right?” Pitino said. “So we’re all trying to figure that out. We all sell whatever we’re offering to kids. … Now it’s going to be about the opportunities in the community, and it’s our responsibility to educate the players.”
Plona said today’s successful coaches do everything in their power, within the rules, to find and exploit every advantage they can for their program.
And if endorsement deals became legal, he said, they’d simply provide one more way to gain an advantage.
“I would think trying to make sure kids are aware of every potential dollar they could get would be a part of (recruiting),” Plona said.
Vaccaro believes, if a prospect has financial value, he or she should have the option to make the most of it. On the flip side, others worry boosters and local companies could take advantage of families and athletes in most need of money. Oliver is concerned money would play too big a factor, and that recruiting could become bidding wars.
“Almost, 'Who can offer the most?'" Oliver said.
Role of boosters: 'Opening up a whole can of worms'
Experts said boosters’ recruiting presence would increase — and come out from under the rug — if name, image and likeness compensation is allowed.
That’s a scary proposition for some, including Oliver, Pulley and Scott Strohmeier, head coach of junior college football powerhouse Iowa Western, which has 11 of 247Sports’ top-100 juco prospects in the 2020 class.
“You could literally just have them over to your house and say, ‘Hey, I want you to do this TV piece for me, selling cars. And by the way, here’s $20,000,’” Strohmeier said. “With some of these boosters and some of these fans, you’re opening up a whole can of worms.”