Who is JMI? Why do they have control over NIL collectives?
JMI, a few years back, began paying UK many millions per year, for logo use, Third Tier broadcasting/advertising rights, and naming rights for on-campus facilities. JMI sold the naming right for the football Stadium to Kroger, hence Kroger Field.
A year or two, ago, JMI came down on KSBar for using UK logos on it’s premises, and in some ways, limited their use.
Jones has slammed JMI, as it recently flexed it’s contractural rights limiting Brady James, a frequent, popular and generous poster, here, from using some UK specific intellectual property in his NIL deals with football players.
And the debate has raged on multiple threads for weeks. Mogilla Gorilla insists JMI is legitimately protecting its multi-million dollar investment in all things officially “UK,” whilst Matt Jones and posters, here, have alluded to JMI’s limitations on showing UK specific stuff as part of NIL for those investors, insisting that UK/JMI need to amend their deal to benefit UK’s NIL posture.
Essentially, anyone appearing in an ad that includes one or more of a dozen (or more) protected letters, names or symbols “owned” by JMI can be sued by JMI.
Hence, if I hire a player for an autograph session, he might wear a generic blue shirt, but a “UK” or “Kentucky Football” logo means money has to go to JMI.
The signed footballs given to program sponsors at the Quarter Back Club do not have UK or Kentucky Football written on them: “Coach, Mark Stoops,” owns his own name, and signs the balls for giveaway.
The association with UK is natural, without it being spelled out.
I’ve done a fair amount of contract prep in my day, but little involving intellectual property, signs, symbols, etc.
MG has the better part of the argument on these threads, though, as NIL examples from multiple SEC schools have been posted showing a well-known player juxtaposed with something that lets the viewer know who he is advertising with, without the specific naming of the school, or any slogan connected to it. Hence, Hendron Hooker’s Knoxville Mercedes’ TV Ad prominently shows the 1984 World’s Fair tower/ball in the background, all of 400 yards away from Neyland Stadium, and he wears a generic orange shirt. No UT property is shown, nor is the university mentioned in any fashion.
The Supreme Court decision regarding athletes allows a player to profit
from his/her name, image and likeness.
JMI owns any profit to be made from UK’s name, image and likeness.