Coach Cal's job is simply that. He is the coach of the University of Kentucky. He will coach how he wants to coach, and based on the results we have received from him, he can coach how he wants to coach at UK for many more years if he so chooses, regardless of his motives for coaching.
He says the exact same thing every year, hell, he wrote a book called "Players First". Obviously if he can write a book about it, it must be of great importance to him.
I'll take Cal over slick Rick (who told fans to get a life and held little regard for the fans of the school), or Tubby (who said his goal was to win national titles every year, so much for that), or even Billy G (Who was only worried about himself and how the program looked under him, blatantly disregarded the players otherwise).
Calipari's method of coaching brought UK back to what UK is supposed to be, and in dramatic fashion. If you want to complain about his coaching, then you need to complain about the results he has posted as well, and if you can complain about the results he has posted, you need to stop watching college ball, because you won't find better since he arrived at UK.