What you are failing to consider is the legal posture of that case versus what is currently happening in California."As with the District Court, the Ninth Circuit analyzed the NCAA’s rules under the Rule of Reason. In the first step, the court found “substantial support in the record” that the challenged rules produced significant anticompetitive effects in the college education market even, in the absence of any output reduction. Id. at *18 (it is sufficient to show “the student athletes themselves are harmed by the price-fixing agreement among [the] schools” to value the athletes’ NILs at zero). The court found the amount of the harm suffered by the student-athletes irrelevant to this inquiry. Id. at *19 (noting that Supreme Court has rejected this “too small to matter” argument). In the second step, the Ninth Circuit accepted (as had the District Court) that the NCAA’s commitment to amateurism produced concrete procompetitive benefits by increasing the consumer appeal of collegiate sports. Id. at *20-*22. In the third and final step, the court addressed whether plaintiffs produced sufficient evidence that this procompetitive goal could be achieved by less restrictive alternatives. Here, the court cautioned, that “to be viable under the Rule of Reason, an alternative must be ‘virtually as effective’ in serving the procompetitive purposes of the NCAA’s current rules, and ‘without significantly increased cost.’” Id. at *22 (citation omitted). The court also warned that plaintiffs bear a strong evidentiary burden at this stage, particularly in light of the Supreme Court’s admonition to “afford the NCAA ‘ample latitude’ to superintend college athletics. Id. (citing Bd. of Regents, 468 U.S. at 120)."
"The court concluded that capping the permissible amount of scholarships below the full cost of attendance had no relation to the procompetitive justification of advancing amateurism. By NCAA’s own standards, “student-athletes remain amateurs as long as any money paid to them goes to cover legitimate educational expenses.” Id. at *23. The Ninth Circuit thus upheld the District Court’s injunction insofar as it related to permitting schools to set the compensation cap at the full cost of attendance, finding this to be “a substantially less restrictive alternative means of accomplishing the NCAA’s legitimate procompetitive purposes.” Id. at *24. Not so with the second alternative the District Court identified, which would result in NIL cash payments to students “untethered to their education expenses.” Id. According to the Ninth Circuit, “Aside from the self-evident fact that paying students for their NIL rights will vitiate their amateur status as collegiate athletes, the [district] court relied on threadbare evidence in finding that small payments of cash compensation will preserve amateurism as well as the NCAA’s rule forbidding such payments.” Id. Accordingly, the Ninth Circuit reversed this aspect of the District Court’s order."
This isn't difficult to read or understand Gossie.
The case you cited was a direct challenge to the NCAAs rule. The court basically says the NCAA can make their own rules.
The current issue flips the roles, and drastically changes the position of power. California can establish laws that set preconditions to universities receiving state funding. The law in question only relates to California universities and colleges receiving state funding, it does not impose a burden on the NCAA, just the school. It’s questionable if the NCAA has standing to challenge the law. Even if they do it is unclear how the NCAA can impose their rules on the State of California. All the NCAA can really do is tell the California schools that they can't be part of the club anymore. But the NCAA doesn't want to do that, especially not if more states join California's side. The entire power structure the NCAA has built up depends on solidarity among universities.
Now perhaps the colleges can challenge the law. They would at least have standing, as the law places restrictions on them. They could argue that the law violates their contractual obligations to the PAC-12 and the NCAA, TV deals, contracts for Out-of-conference competitions and so forth. I don't think that would work because the law as drafted is a precondition on receiving state subsidies. Colleges can choose to reject state subsidies.... but in reality not one school would have the financial ability to do that.
You really should be listening more to @UKnCincy he's providing valuable information here.
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