They have to pretend BBNIL doesnt exist so they can lie and spread false narratives that hurt our program.
Then why is Stoops frustrated and upset with UK administration (MB specifically) regarding NIL? Are you saying Stoops doesn't understand the rules in KY regarding NIL collectives?
My problem with MB is that he hasn't been out front leading the charge to change laws and make NIL easier and more accessible in Kentucky. Say what you will but he has plainly been reticent to lead. It's almost as though he wants to hold on to some antiquated idea of collegiate amateurism that no longer exists.
For all intents and purposes the SCOTUS decision did away with any restrictions on a athlete's Right to earn money. The NCAA might think it can curtail that ability by penalizing member schools but, they'll have a hard time defending such penalties in court if the programs ever get smart and ban together for a class-action suit.
The idea that all these schools that are essentially promoting collectives to potential recruits are going to be swept up in some massive NCAA NIL scandal and crackdown is preposterous. The power of the NCAA is greatly diminished and becoming lesser every day. Look at the widespread cheating that coaches, players and boosters have either admitted to or has been shown to have happened in just the last few years. LSU, Arizona, Kansas, UofL, etc.
Do you think the NCAA is going to give the "death penalty" to any of those programs? At most they might receive a one year post-season ban or scholarship reduction. Big deal!
The smart programs will simply lawyer up, deny any knowledge or wrong doing a la UNC and come out grinning on the other side.
All NIL has done is to bring the seedy side of college athletics out into the open. We all knew players were being paid for years and years. Hell, UCLA bought a dynasty in basketball with the help of one influential and extremely well connected booster. UT football has been as dirty as any program the last few decades and are even under the gun right now. Yet....they could potentially challenge Georgia for the SEC East division title this year. How is that paying for their cheating?
College athletics has been turned on it's ear by the SCOTUS decision. Only the bold will come out of this in a position to succeed.