If the $10,000 for 22 "parties" = around $500 per party, and there were on average 5 recruits at each party, that works out to around $100 per recruit.
Now imagine the outcry if UK hosted a recruit event where they each received $100 handshakes. You're talking near death penalty, folks. So the monetary amount doesn't really matter; it's a violation either way, and you can bet that if that had happened at UK, UL fans would be calling for the hammer.
Regarding RP's 5 game suspension for failure to monitor, he should be glad he didn't get a 5 year show cause.