Valid argument, back in the day when the NCAA Tournament television contract was a few million dollars total, and a coach like John Wooden made 32,500 dollars his final season (and no, I didn't forget any zeros there).
Let me ask a question: How did colleges run all their sports' programs (and the NCAA exist) back before they were raking in all these millions, or, in the case of the NCAA Tournament TV deal, billions? Although athletic departments are certainly larger today, as far as I know, UK and every other D1 school of any size had no problems at all funding all kinds of teams that certainly weren't raking in a lot of cash.
But now the argument is that the athletes in the sports that generate all these billions can't get a cut of it because it's needed for other things.
Those other things are mainly an industry of people whose livelihoods are based in large part on the money generated by the 2 big revenue sports.
As for the math, here's what I know- a high-end estimate of D1 players on basketball scholarships would be 4,500. A billion divided by 4,500 is $222,222 per player.
But there's not enough money. Horsesh**.