Louisville fan here. I thought I'd post my thoughts on this whole thing.
I want to make this very clear - I am not defending what happened. It was repugnant. Whatever penalty the program gets - including losing the banner - I totally understand it. What happened (underage hookers for underage recruits) was just gross and yes that word repugnant.
I am saying that if we're going to fight it, you address the value of the "benefits." The amount per the NCAA was $5800. Divide $5800 across 4 years and that's $121 per month across like 15-20 recruits. The NCAA stated that recruits were turned off by what happened. Recruiting rankings per 247/Scout/Rivals went up after this thing stopped. Louisville leans went elsewhere after their visits. Ergo, no recruiting advantage was obtained by this horrible thing. That's the argument you make when you get in front of the NCAA Appeals Committee - any "benefits" were negligible, there was no recruiting advantage, and you use the NCAA's own words to argue this.
Every player on those 2012 and 2013 teams would have been there regardless of this ugly thing. Those players played those games and won those games. I don't want that taken away from those players and from me as a fan. I understand it if it is, but I don't want it. So, I think the above argument is the argument you make.
When a teacher seduces a boy in her class, what she provides to the child is admittedly of very little value. The damage she does is difficult to quantify. Such is always the case with vice. Just how bad is that shot of bourbon when given to a minor.
I think this is in greatest evidence where the jury in a recent trial awarded a minor 1 million in damages and compensation for sexual favors rendered.