I'm assuming all these NIL numbers are projections based on calculating all the folks interested in gaining an audience with these kids.
All the car dealers, local sports radio characters/shows, restaurants, etc and about what they'll be charged.
At some point in the not-so-distant future I think agents will have to be brought in to handle all that shit.
Right now, kids, parents, schools, etc...who's managing all this in terms of setting the market, hammering out contracts, logistics, phone calls, negotiations?
I think that's why it's a clown show so far...not because kids are making money, but because there are no trained professionals handling it all.