I disagree, Plenty of states out there don't produce much in the way of high level talent, yet are home to some pretty tradition rich programs. Oregon doesn't produce hardly any, Oklahoma is about on par with Kentucky, So is South Carolina and they have Clemson. Wisconsin has a pretty tradition rich program but rarely produces more than 2-3 blue-chips a year. Nebraska used to be a juggernaut, how much talent have they produced historically? I could go on,
This is from 2020, but by and large this reflects the general trend in where the high level 4 & 5 star talent is concentrated. Sure,, some years produce more or less than others in some states but it's never a huge fluctuation from year to year.
https://www.bannersociety.com/2020/2/4/21111828/college-football-recruits-by-state
Point is, we have to recruit nationally, make some inroads in some new areas, or just not be defined by boundaries. Just find the best players that fit what you're trying to do as a program regardless of where they're from and sell them on coming here. That will take finding ways to improve our NIL status.