My grandfather came from Europe. In the 80s he would say soccer would be king in the U.S. in 10-20 years. More kids play today. It certainly is more popular here than ever. But, I know HS soccer players who are now in college who never go see their college teams play.
I think his timeline was too quick, but he's not wrong.
With the start of the 2019 Major League Soccer season this month, I found data on MLS team attendance per season since the league began back in 1996. I took that data, brought it into Tableau Public and found some really positive trends and tidbits, which isn't surprising.
koresoftware.com
If you look at the average MLS attendance since 1997.....it dipped....even stagnated for a decade, but the last 10 yrs have shown an upward trend.......and this includes adding 11+ more teams in the last decade and skyrocketing prices. Not to mention being able to get aged superstars like Messi....
Clubs are springing up all over the place which drastically boosts early development. While they aren't are demanding or intensive as they are in other countries, it'll benefit in the long run.
The US has population to draw from. As an example, France as a population of 68 million.......whereas the US is 332 million. I doubt we ever reach the per capita that France is, but we might be able to do it with volume.
The US also has massive immigration. Most people who immigrate to the US are soccer/football first fans who will raise their families as soccer fans.......this takes generations.
Follow the money.......as more and more fans flock to the sport, drive up TV contracts, sell more t-shirts, and attract more investors, the product will improve.
Something that gets overlooked with soccer is it's inability to change. Because it's a world sport, it's very, very difficult to make changes within the sport......thus preserving it. If you're old enough, you've seen the slow death of baseball as America's past time. And, I'm sorry to say it, but we'll start to see a decline in football over the next half-century because they keep changing it.
I probably have about 30-40 yrs left in my life. I don't think the US will ever be the likes of Brazil, Germany, Italy, Argentina, France......especially not in my lifetime. But I think we can reach the level of England, Spain, Uruguay in my lifetime. A team that gets out of the World Cup group stage more often than not.....maybe gets another win or two fairly often........and maybe makes a final once a century. Right now we're historically ranked around 12th as far as countries of the world for all time. Getting up to England/Spain/Uruguay would mean cracking the top 10.