The reason Deion loves the "prime time" moniker is because he's never met a camera he doesn't love. In the end it's all about him. Saying the shit he did to the Colorado players was made public via twitter and YouTube within a few hours after it happened. That's how the guy rolls.
He basically called all the players "losers" publicly despite the fact he knew none of them, he knew nothing about the circumstances for each, he had no idea of the previous coaching the players got or didn't get. In the end, the coach who wants to tell everyone how he loves his players and does things the right way, did things the exact wrong and pathetic way from the beginning at Colorado.
He was easily able the be the tallest kid in the classroom while at Jackson State and their league. Won't be as easy to be the tallest kid in the room in Power 5 football. He will get the talent to come play for him for awhile, but he's going to need to coach them up and develop them. He needs strong coaches around him that can do this.
Anyways, Deion is simply a show. I accept it as nothing more or less than that.