Exactly. Yuuuge. It's what Gatorade did for UF for decades. Best thing we could hope for is to recruit and land a huge sports product/marketing Co here in KY.
It's both cool and sad at the same time.
We have the money to compete in the old pac10. We don't have the money or commitment from the fans, boosters, and admin to win the SEC. We don't have football minded fans. We have some. Most don't or can't look at UK Football objectively because of their basketball mindset.
We also don't allocate enough money to football recruiting and we can't just hop on a private jet to recruit the best QB, OL, WR, or other position player in the country.