Ohio State & other BIG10 teams are losing tens of millions of dollars.....

[TopCatCal]

https://www.outkick.com/sports/big-ten-teams-losing-millions-despite-college-football-realignment
I guess in the Big10's attempt to keep up with the SEC they're going to spend themselves into bankruptcy.

 

[BlueTick2]

Just part of the NIL evolution that who has the most money has the best team.
The decline of college sports.

 

[PopesReignOverCardinals]

Funny how Ohio State is "the most valuable college athletic program" and then there's this too.

 

[rrdd2021]

https://www.outkick.com/sports/big-ten-teams-losing-millions-despite-college-football-realignment
I guess in the Big10's attempt to keep up with the SEC they're going to spend themselves into bankruptcy.

That's misleading as OSU supports the most athletic teams at 36 - more than any other school. They'll just cut a few and the $38 million loss was based on a year when they only played 6 home games. As with most schools, the only money makers are men's CFB and BB.

And the B1G is not trying to keep up with the CEC - They've passed them with the last 2 NCs and being 6-1 last year against the SEC in post season. Plus, the B1G controls 52% of the TV markets - the SEC 34%

It's like comparing a Major League team to a minor league team

 

[Girthang]

Buying titles @ 38 Million over budget might make your books look like a pro team, but it doesn't mean you've passed anyone. It just means you finally gave up trying to do it the right way.

 

[vhcat70]

That's misleading as OSU supports the most athletic teams at 36 - more than any other school. They'll just cut a few and the $38 million loss was based on a year when they only played 6 home games. As with most schools, the only money makers are men's CFB and BB.

And the B1G is not trying to keep up with the CEC - They've passed them with the last 2 NCs and being 6-1 last year against the SEC in post season. Plus, the B1G controls 52% of the TV markets - the SEC 34%

It's like comparing a Major League team to a minor league team

Markets don't matter. Ratings do. I highly suspect that there were more viewers per SEC game than per B1G game. The huge LA market means nothing if people are surfing vs. watching.

 

[gamecockcat]

Markets don't matter. Ratings do. I highly suspect that there were more viewers per SEC game than per B1G game. The huge LA market means nothing if people are surfing vs. watching.

^I've said/thought that for a while, too. Adding Rutgers to the B10 to 'get the NYC market' was a stretch at best, imo. A million things more interesting to do in the city vs watch Rutgers play MD or IU. Add in that the NE is heavily tilted towards NFL and other pro sports, it didn't make much sense to me. The initial TV contract was probably more lucrative but, to your point, if access doesn't translate into viewers, the renewal will reflect that fact. Same can be said for adding LA market, imo.