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NIL is going kill college football

Liquor, Horses and Coal will give the Cats plenty of Dough
Coal and horses are in long-term decline. Several of the big liquor producers are major UL supporters (such as Brown-Foreman) and others are controlled by non-Kentucky corporations.
 
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It will stop when people shell out 8 mil and the kid sucks or bails. Then it will be game by game basis.
We had a bit of that at UK basketball with Sharpe. He rode around in a Porsche didn't he and never played a tic?
 
It’s a marketing contract. Up to 8 million over 4 yrs. This was discussed in the Athletic article like 6 months ago. If he’s not marketable, he doesn’t make 8 million. If he is and sells a lot of merch, he makes 8 million.
Interesting I was wondering if the NIL deals could require more then one year.
 
I'm just saying 99% of people who are employed do it for the money. Doesn't mean they can't love their job. Also, they get paid their market value or what they are worth to the market. You're literally arguing for socialism and against a free market economy when you say no one is worth that kind of money.
No disrespect but this is this is where most miss the point entirely. Its not about comparing it to any other business or the free market - its about whether or not your want it to be about COLLEGE football or just another professional sport (or business). If you want it to be like any other business then of course you remove all restrictions and let the free market apply. But what you will end up with in the end is just what you promoted, ANY OTHER BUSINESS.

But if you want it to be COLLEGE Football with the sport centered around COLLEGE athletes and schools you have to set up rules so that the people participating in YOUR leagues are college athletes. Thats why they tried to keep it as much amateur status as possible becausae they knew that that model worked best for COLLEGE sports.

Well of course the amateur model was gone a long time ago so the next best thing to sustain it as college sport is to have some restrictions to how the model works in regards to managing how money plays a part. If not, again you wont have college sports and will just have another business. I for one have no interest in investing time in following just another business and think you'll see many others feel the same if it goes that route. It wont happen instantly but I think you'll see a slow eroding of interest as money takes more and more of a role in it.

So the push to push and compare college athletics with the free market is just the wrong approach from the start.
 
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People on boards love to cite industries in a state (horses, coal, etc.) as reasons a school will be fine. Not all of that money is flowing to NIL. And so far different schools have vastly different NIL “budgets”. It’s more about which schools have big money boosters who want to spend on a sport and which schools ADs are allowing programs to be aggressive here. Check out the SEC recruiting rankings if you think this isn’t affecting us negatively.
 
No disrespect but this is this is where most miss the point entirely. Its not about comparing it to any other business or the free market - its about whether or not your want it to be about COLLEGE football or just another professional sport (or business). If you want it to be like any other business then of course you remove all restrictions and let the free market apply. But what you will end up with in the end is just what you promoted, ANY OTHER BUSINESS.

But if you want it to be COLLEGE Football with the sport centered around COLLEGE athletes and schools you have to set up rules so that the people participating in YOUR leagues are college athletes. Thats why they tried to keep it as much amateur status as possible becausae they knew that that model worked best for COLLEGE sports.

Well of course the amateur model was gone a long time ago so the next best thing to sustain it as college sport is to have some restrictions to how the model works in regards to managing how money plays a part. If not, again you wont have college sports and will just have another business. I for one have no interest in investing time in following just another business and think you'll see many others feel the same if it goes that route. It wont happen instantly but I think you'll see a slow eroding of interest as money takes more and more of a role in it.

So the push to push and compare college athletics with the free market is just the wrong approach from the start.
I'm not clear on your point here. Regardless of what we want or the schools want or the NCAA wants and so on, the players have been given what amounts to carte blanche control over earning money. No matter what kind of restrictions are tried, anything that limits a players full market value is likely to end up in court with the player winning. This is not controllable.
 
No disrespect but this is this is where most miss the point entirely. Its not about comparing it to any other business or the free market - its about whether or not your want it to be about COLLEGE football or just another professional sport. If you want it to be like any othre business then of course you remove all restrictions and let the free market apply. But what you will end up with in the end is just what you promoted, ANY OTHER BUSINESS.

But if you want it to be COLLEGE Football with the sport centered around COLLEGE athletes and schools you have to set up rules so that the people participating in YOUR leagues are college athletes. Thats why the tried to keep it as much amateur status as possible becausae they knew that once that was gone college athletics as we've known them will die as well. You'll still have a football product but it will eventually just be another pro league and not the traditdional college model which is what provided the appeal for many.
It has always been just another professional league where everyone gets paid except for the players. You pay professional prices for tickets, parking passes, PSL which is K fund in UK's case, schools make millions instead of the owners, Coaches make millions. The only difference is the labor can profit from their name image and likeness now.
 
It will stop when people shell out 8 mil and the kid sucks or bails. Then it will be game by game basis.
As reflected above by other posters, I think there are some performance and timing clauses in the UT QB’s contract that guard against him absconding with the 8 million.
 
As reflected above by other posters, I think there are some performance and timing clauses in the UT QB’s contract that guard against him absconding with the 8 million.
Which is 100% illegal. That's not an BB NIL deal, that's pay for play. I'm not sure why so many people think pay for play is NIL.
 
Also, don't forget the unlimited transfer portal which will also kill a lot of interest in all but the few super teams that remain, think Southern Cal brought in almost 50 new players this year, complete joke if you ask me, hell, it is like AAA baseball, roster turns over completely every year
Portal swings both ways. Lots of programs get transfers from superpowers who leave looking for playing time.

How many fans otherwise would feel hopeless have starting QBs they got from the portal who gave them hope? Think i read somewhere 44% of starting QBs in D1 are tfers. Portal gives, it isn't just a minus.
 
Portal gives, it isn't just a minus.
I think we were ranked in the Top 10 (for portal gains) when Wan’ Dale, Levis, Jones and Dare Rosenthal transferred in last year.

And seriously, that was a HAUL of production!!
 
I’d be less worried about the back room local car dealership, bank, real estate, and restaurant collectives which have been going on all along anyway and more worried about what’s going to happen when the real big boys start to play out in the open…

Ivy League…Wall Street alumn…

Big northeastern city schools with wealthy big industries connections n alumn…Boston College, Syracuse, Georgetown, Virginia etc…

Texas schools…oil money…Aggies n horns are obvious and jimbo is already pumping it as he should but don’t sleep On SMU and Houston…

Whichever schools have beer money alumn…pretty sure one of the beer empire‘s has heirs with connections an sec school

Arkansas should really take off with jerry jones and Walmart money…

West coast programs…tech and hollywood money

A Norte dame collective will be formidable
A little over the top there.
East coast and west coast only care about pro sports.
The SEC will still dominate college football.
Its the only area of the U.S. where football is a "religion".
The SEC states are by far the most talent ricb and the majority of that talent will continue to stay home.
NIL will never take the place of NFL dreams for these kids.
NIL deals are all about potential earnings.
If the kid going to UT doesnt win the starting job or hits the portal, he wont see a fraction of the 8 mil he was told he could potentially make.
 
Which is 100% illegal. That's not an BB NIL deal, that's pay for play. I'm not sure why so many people think pay for play is NIL.
It’s only illegal if you say “you get money for this many TDs/tackles/picks/etc.” But the back up QB or a QB like Guarantano aren’t going to be selling the merch or warranting the draw for appearances/advertisements that a QB showing out will. If no one wants to buy your gear or have you rep their company or appear on their podcast/outlet, you don’t make the same money.
 
It has always been just another professional league where everyone gets paid except for the players. You pay professional prices for tickets, parking passes, PSL which is K fund in UK's case, schools make millions instead of the owners, Coaches make millions. The only difference is the labor can profit from their name image and likeness now.

It hasnt ALWAYS been that way but no question as the popularity of the sport grew many sources founds a way to profit from it over the years. Mainly TV folks and coaches. But you know as well as I do the schools themselves arent the ones profiting from it as most of them run in the red on athletic budgets and even the ones that show a profit reinvest all of that back into the program for amenities for fans AND PLAYERS. The only folks at the schools actually making money are the coaches and a few admins.

I've listed several times all the amenities the university provides the players at no expense to them so you can keep saying they dont get paid but to ignore the benefits they receive is just not being honest about the situation. Its a big and real number estiamted at $200K per year by studies.

But again this is missing the main point . . . players should be able to profit from their image and likeness but without controls you cant run a COLLEGE based sports league for long. Sports leagues are different than other businesses in that they have try to maintain some level of competitive balance to make them work.

And in the case of COLLEGE sports they also have to constantly fight to keep their sport based on the college platform and atmosphere. That's why they fought so long and hard to maintain some kind of amateur status, not because the wanted to keep the kids from making money, but because they knew that was the only way to keep their sport a true league of student athletes for their colleges and universities. I mean we want it to be just another professional sports business, why make these guys go to class? We wouldnt make pros do that.

So as folks keep promoting the need for it to be treated more like a professional league you are IMO unwittingly wishing away the college model and in the process, gradually killing the root appeal of the sport itself.
 
It hasnt ALWAYS been that way but no question as the popularity of the sport grew many sources founds a way to profit from it over the years. Mainly TV folks and coaches. But you know as well as I do the schools themselves arent the ones profiting from it as most of them run in the red on athletic budgets and even the ones that show a profit reinvest all of that back into the program for amenities for fans AND PLAYERS. The only folks at the schools actually making money are the coaches and a few admins.

I've listed several times all the amenities the university provides the players at no expense to them so you can keep saying they dont get paid but to ignore the benefits they receive is just not being honest about the situation. Its a big and real number estiamted at $200K per year by studies.

But again this is missing the main point . . . players should be able to profit from their image and likeness but without controls you cant run a COLLEGE based sports league for long. Sports leagues are different than other businesses in that they have try to maintain some level of competitive balance to make them work.

And in the case of COLLEGE sports they also have to constantly fight to keep their sport based on the college platform and atmosphere. That's why they fought so long and hard to maintain some kind of amateur status, not because the wanted to keep the kids from making money, but because they knew that was the only way to keep their sport a true league of student athletes for their colleges and universities. I mean we want it to be just another professional sports business, why make these guys go to class? We wouldnt make pros do that.

So as folks keep promoting the need for it to be treated more like a professional league you are IMO unwittingly wishing away the college model and in the process, gradually killing the root appeal of the sport itself.
Giving amenities while taking millions in profit is the hustle. Players would rather be paid than have a barber shop at the practice facility.
 
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It’s only illegal if you say “you get money for this many TDs/tackles/picks/etc.” But the back up QB or a QB like Guarantano aren’t going to be selling the merch or warranting the draw for appearances/advertisements that a QB showing out will. If no one wants to buy your gear or have you rep their company or appear on their podcast/outlet, you don’t make the same .
Well he said performance clauses and performance clauses are 100% illegal. It's pay for play, not NIL. Also sounds like the $8 million is a fraud. Anyone may make $8 million or more over 4 years. What good is it if their aren't guarantees
 
Portal swings both ways. Lots of programs get transfers from superpowers who leave looking for playing time.

How many fans otherwise would feel hopeless have starting QBs they got from the portal who gave them hope? Think i read somewhere 44% of starting QBs in D1 are tfers. Portal gives, it isn't just a minus.

There are exceptions and no iron clad rules for sure, but there are a lot of good players transferring from the lower level P5 teams to the top teams in college football, so not only do the top teams have great recruiting classes, they also will be able to cherry pick really good players to fill out their roster, like Bama did with Ga Tech's top RB, Kentucky did with Va Tech's top WR, etc.

And another elephant in the room is tampering with other teams' players, which I believe is already a problem and will only get worse and worse over the next few years.
 
People on boards love to cite industries in a state (horses, coal, etc.) as reasons a school will be fine. Not all of that money is flowing to NIL. And so far different schools have vastly different NIL “budgets”. It’s more about which schools have big money boosters who want to spend on a sport and which schools ADs are allowing programs to be aggressive here. Check out the SEC recruiting rankings if you think this isn’t affecting us negatively.
Well said
When I started this post, I could have added more information to be more clear. I think that the concept of NIL is a good thing, but right now it is like the wild wild west. If your school has boosters willing to pay ridiculous NIL money, it is a huge advantage in recruiting. As Dddjdd points, this years rankings point to the NIL issue. Look at some of the teams that are ranked way ahead of UK. Then ask yourself does it make sense for some of the schools to be out recruiting UK. I do think the UK recruiting class will finish much higher, but what I see right now can only make sense due to the miss use of NIL.
 
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UT has some extremely wealthy boosters who love to support UT football. UK doesn’t have that same luxury. There’s no sense in stressing about it, because it’s not going to change.
 
Well he said performance clauses and performance clauses are 100% illegal. It's pay for play, not NIL. Also sounds like the $8 million is a fraud. Anyone may make $8 million or more over 4 years. What good is it if their aren't guarantees
Nothing in the contract (likely, I’ve not seen it but Andy Staples has and explained it) says he has to start or do well to get paid. He has to be marketable. Andy Staples covers it all in his article about the alleged contract.
 
Why exactly not? Capitalism baby. You’re worth exactly what someone is willing to pay you.
I am a capitalist. However, NIL is a skewd market system. Is a guy who has never played a down in college worth 4 times more than a guy like Will Levis?
 
I am a capitalist. However, NIL is a skewd market system. Is a guy who has never played a down in college worth 4 times more than a guy like Will Levis?
You still didn’t explain why he isn’t. Just like I could leave KY and earn more for the same gig in CA or NY kids can and will go to where the money is. You can’t call yourself a capitalist and not understand this lol.
 
Nothing in the contract (likely, I’ve not seen it but Andy Staples has and explained it) says he has to start or do well to get paid. He has to be marketable. Andy Staples covers it all in his article about the alleged contract.
He has a contract with the language that he has to be marketable? What metric are they using to determine marketable?
 
NIL won't change much. The same teams will continue to win most titles in college football as always have.
 
A little over the top there.
East coast and west coast only care about pro sports.
The SEC will still dominate college football.
Its the only area of the U.S. where football is a "religion".
The SEC states are by far the most talent ricb and the majority of that talent will continue to stay home.
NIL will never take the place of NFL dreams for these kids.
NIL deals are all about potential earnings.
If the kid going to UT doesnt win the starting job or hits the portal, he wont see a fraction of the 8 mil he was told he could potentially make.

Yeah SEC will always be fine…especially now that it seems the P5 may consolidate down to the P4 via realignment and the new media rights money will be insane.

I’m just saying don’t be surprised when some other programs start to pop off.

All it takes is a couple players to change the trajectory of a program. That is how nil is going to change things, it will allow programs to get a couple players they probably weren’t going to get pre nil.
 
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Giving amenities while taking millions in profit is the hustle. Players would rather be paid than have a barber shop at the practice facility.
Fine, then pay them and charge them for the amenities. Send them a bill for the gear, travel, use of the facilities, nurtitionist, medical staff, coaching, promotion, classes, etc. See how that works in the real world? And once again, the universities dont turn a profit, they are mostly non-profit becasue the money is returned to the program. Calling it a hustle is just silly. And its a COLLEGE football league for college athletes. If you dont want to be a part of their league dont join it, go join a profesional league. But stop trying to make them change their league for you all the while taking advantage of all the free benefits and complaining its a hustle.
 
He has a contract with the language that he has to be marketable? What metric are they using to determine marketable?
The 7th most talented gymnast at LSU is the most marketable one because of attractiveness and social media. She’s one of the highest paid NIL athletes in the NCAA. Nico is a Samoan kid with a live arm and a laid back attitude coming to the southeast. Same reason Tua was a legend before ever taking a snap in Tuscaloosa. It’s no different than the types of contracts TikTok stars sign with marketing agencies which is what a collective is. You sign with them and they find you contracts for ads, appearances and merchandise. If you have a pet project, they work on doing that too like Hookers childrens book of scripture.
 
I hope you all are right, but the bidding wars are going to be insane. A high-school recruit who has never played a down, shouldn't be getting 8 mil.


What a horrible take, who are you to say what a person should and shouldn't get. This is capitalism folks, where teachers have second jobs and athletes make millions. The net result, our education system turns out people who will actually argue with this post saying teacher's are well paid.
 
What a horrible take, who are you to say what a person should and shouldn't get. This is capitalism folks, where teachers have second jobs and athletes make millions. The net result, our education system turns out people who will actually argue with this post saying teacher's are well paid.
What you’re describing is unregulated capitalism. It’s possible to be a capitalist while being for certain regulations.

For instance financial institutions. Do we want banks giving out variable rate financing to anyone anytime? Also with necessities. Are we ok with price gouging during times of crisis?

Im a capitalist, but I also hate the “Wild West” college sports is becoming.
 
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The 7th most talented gymnast at LSU is the most marketable one because of attractiveness and social media. She’s one of the highest paid NIL athletes in the NCAA. Nico is a Samoan kid with a live arm and a laid back attitude coming to the southeast. Same reason Tua was a legend before ever taking a snap in Tuscaloosa. It’s no different than the types of contracts TikTok stars sign with marketing agencies which is what a collective is. You sign with them and they find you contracts for ads, appearances and merchandise. If you have a pet project, they work on doing that too like Hookers childrens book of scripture.
Really not the same thing IMO. Nico is an inducement, no way around it. There are too many variables for it to be as you describe, say he's a turnover machine, or just not very good, or total head case. All of those things, and many more would make him not very marketable in Knoxville. On the other hand, if the LSU gymnast is attractive as you say, that's a known quality, easily marketable. Same thing with TiK Tok, those people don't start out making money, they build a following, that becomes marketable.
 
Really not the same thing IMO. Nico is an inducement, no way around it. There are too many variables for it to be as you describe, say he's a turnover machine, or just not very good, or total head case. All of those things, and many more would make him not very marketable in Knoxville. On the other hand, if the LSU gymnast is attractive as you say, that's a known quality, easily marketable. Same thing with TiK Tok, those people don't start out making money, they build a following, that becomes marketable.
He’s the most followed recruit on all social media combined. 6 figures on Instagram and TikTok. You should go read the Andy Staples article or go watch him discuss it on YouTube. Some states allow HS kids to do NIL. Some don’t. California does.
 
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