Per their website, 90% goes to the athletes.
Addressing your previous post, sure you can proactively donate to either of the other two organizations but at least from my research that isn’t their model. Their model is to offer the donor something be it an “experience” or raffle.
Sure The 15 is issuing tshirts, hats, pullovers based on giving levels but those are promotional as much as any value back to the donor. Whatever it takes to support UKs NIL efforts but if I’m “donating” say $1000/yr then I’d prefer as much of that $1000 gets to the athlete, not pay for an expensive meal for myself and others and then the change goes into NIL. I can give directly to the charities without having it filtered through other hands.
I’d like to see the participation numbers for each program.
Experiences and events have to be offered at this point because fans simply aren't getting as involved as everyone would like. The Athletes Advantage group has done a fantastic job with the 15 Fund, and even got a jump start on all the other collectives in regards to when they got started, but with that said, are the shirts and pullovers being offered moving the needle enough for fans enough to sign up?
I certainly would love for their to be less expense of events, raffles, etc, for more money to go to the players, but with that said, how many people have signed up for the 15 Fund? Has it reached 1,000 donators yet? And thats with paying to advertise on KSR, and having a more robust marketing budget than the other NIL collectives combined. Are the shirts and pullovers moving the needle enough to get people on board to donate? If not, what do you think will help these collectives to be more successful if not having these events and raffles?
Lastly, I'll say this. There has been no roadmap on how to start or run an NIL collective. So far we have done the best we could do with what we knew at the time once NIL Collectives were allowed, and with many gray areas and questions to be answered. UK has been great to work with, always giving us new guidance and assistance, and also wants to help in what ways they can for all of these collectives to work. Our group has many "regular people" fans who spend a ton of their own time, money, and resources, only to try and help these student athletes, as well as non profit organizations around the state. Its ok if we aren't the collective for you, but please don't discount any of the 3 as they are all trying to help the players and the teams we love to support. Even if you choose not to support Charities For Kentucky, please support at least one of these Collectives as we need all of them to be successful, grow, and continue to help support these student athletes.