We already know we’ll suck next year. Why pay for it?
Football 2 years ago fumbled it big time, announcing their NIL collective 2 days after getting beat by 3-6 Vandy at home.Imagine launching a new NIL initiative, rolling out a commercial between the end of the regular season and the start of the SEC tournament.
Imagine the commercial features your homegrown hero freshman, and everyone’s favorite coach on a hot seat.
Now suppose you lose game one of the SEC Tournament. You lose game one of the NCAA Tournament.
90% of the fanbase wants to see the coach hit the road, but he’s retained. The homegrown freshman hero featured in the ad is considered likely to go pro.
From a marketing standpoint, could you dream up a less effective scenario to raise funds?
I definitely think this is going to be a problem for the program going forward. Everyone keeps saying things like UK has such good resources and tradition that any coach we hire next will succeed, and I really don't think that's true. I think the support the program has around it for future success is a lot worse than people think it is. Those titles in the '50s and '90s do nothing for us today.The more I ponder on this, the more I think this is going to be a big problem.
I said a while back that schools like Duke and Notre Damn are poised very well for this new era of NIL, because of how wealthy and vast their fan base is. And sure, fan donations don't make up everything in NIL.. but fans who own businesses do. And that's what some of these schools have: rich alumni that own their own business, practice, firm, etc.
UK has the money to pay the coach, but they need to figure out how to play this NIL game and a way to fund it. UK needs to be a top10 college for NIL funding, any way it can.
I still like the idea of tapping into the fan base. Levels of NIL donations where say $30 gets you a poster and $100 gets you a signed basketball. Going to have to find ways to tap into the large, but fairly "middle America" fanbase. Tradition does not matter going forward. Relying on what we did in the 40s and the 90s to land recruits just won't work. It's coaching, pay days, perks, and exposure. Have to figure those out. And I know many here don't like that, but it's the only way to stay relevant. It's a players league now.
Only 950,446 fans need to tell Cal to hit the road now.$49,554 of $1M so far. 😆
The goal of the NIL is $1M. So far they’re at $49k. $10,000 of that came from a single person. There’s only been $650 donated the past week since the Oakland loss. What caught my eye was all the $1 donations with messages to fire Cal. 😂
I can’t imagine this does very well unless some of Cal’s super friends fund the vast majority of the $1M.
If we have a coach that still can’t coach them it really doesn’t matter we’re throwing money out the door. Just like we are for the coach!!!!I'm not committing money to a team that doesn't commit to winning. What's NIL gonna do? Get us all the top talent? Doesn't do it for me anymore
Well, be prepared for the fallout of that.
It will be kind of funny to see the bewilderment by some here, when kentucky can't stay relevant going forward on our history alone
Maybe if we can keep paying top dollar for a coach, that will be enough to put together experienced 3 and 4 star teams. But not having NIL will hurt big time.
Cal got $15 million from former players and friends to fund bball nil. Had to step out early and get it himself.
Also the Reeves nil card deal was misinformation. Antonio was already contracted with another card company when the second offer came in and unable to accept. I think the KSR card guy was just frustrated he lost out.
That could be true but I’m not sure the responsibility of recruiting (including reeling in transfers) along with providing millions of dollars for college basketball guys should fall on the shoulders of Kentucky fans.
I don't like to get into discussions about if I give or don't give to UK. But I will say, money I may or may not give to UK goes to scholarships for Kentucky residents to get an education.
I know I'm out of touch, but I think its absurd to donate to any athletic fund when revenue sharing brings in millions, the players have zero loyalty and look to leave as soon as possible.
NIL is going to quickly reach a breaking point. We see this now - 50% of a coaches job is NIL funding generation.
and you'll see, just like Calipari, coaches retained, not for their ability to coach but their ability to land players due to NIL.
With the transfer portal, its won't even be called recruiting, it will be roster building in a combination of recruiting and transfer portal where a coach will start each season with a bucket of money, like playing some version of fantasy football